Failing to find the spirit back home in São Paulo – the world"s fourth largest city where just about everything is usually available – they started making their own jambu cachaça at a distillery in the state of São Paulo. However, they were surprised people knew so little about such a quintessentially Brazilian product. "How come something can be a cultural phenomenon in the north of Brazil, but unknown in São Paulo?" França asked. "We know so much about products from other countries, but not about those that are truly Brazilian."

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